"Terroir Coffee" say's it all

George Howell of Terroir Coffee Co. introduced me to the word "Terroir" a few years ago. A word I wish had it's equivalent in English. It's a term not simply explained or understood. In fact it may take a lifetime journey. For coffee it's the "all" that's in your cup. The rains, winds, sun, soil life, stewardship, processing, handling, transport care, storage, roasting just being a few. How important is "Terroir" in our coffee and in all our foods and fiber we consume? It is the most important concept we need to understand. Terroir coffee does not just quench our thirst or perk our day. Terroir coffee fulfills all. Here's a link to George Howell's Terroir story. Story